The
Evolution of the Twinbrush™: Prelude
The concept:
to create a toothbrush that any man, woman, or child can use to clean
their teeth and gums more effectively and in less time with the least
amount of training or dexterity. 
Easier
said than done. But when you see a chimpanzee take up the Twinbrush™
and start to use it correctly with almost no instruction, it makes you
wonder why didn't anyone think of this before now!
Yes, it's
true...this is a chimp brushing with the Twinbrush™. We were amazed
how quickly she learned to brush with the Twinbrush™ when we produced
our promotional video. What may seem a bit silly is actually a triumph
in the evolution of the modern toothbrush, and a benefit to what our
President and founder calls 'the gateway to health', the mouth.
The
Evolution Part One: Plakadent
Around
1978 the toothbrush was about as common and uniform in design as the
hair brush. But that changed quite suddenly when the Plakadent
made its first appearance in stores in New York. The Plakadent was the
brain child of 
Dr.
Robert Porper, an oral maxillo-facial surgeon. Dr. Porper recognized
the dexterity dilemma people faced when trying to clean all surfaces
of the teeth and gums and envisioned the double-headed design. The Plakadent
was successfully test marketed and the concept of the double-header,
albiet ahead of its time, had arrived.
The
Evolution Part Two: Twinbrush™
The double-headed
design was innovative and clever, but originally very difficult to manufacture
in volume.
As technology improved, the Twinbrush™ has become easier to manufacture.
Also, design changes were implemented. The head was slimmed down and
a row of bristles was removed to lessen the overall surface area. The
new design was tested at Tufts University Dental School,
and showed significant effectiveness in removing plaque over a leading
single-headed toothbrush. The Twinbrush™ was test marketed successfully
in the northeast in local pharmacies. A promotional video was produced
highlighting the effectiveness and appeal of the Twinbrush™. The
video included a clip from the Regis & Kathy Lee
morning program showing Regis using the product and liking it! Following
this successful test marketing, we decided to modernize the look and
feel of the product, and invest in patent protection, engineering and
manufacturing equipment geared to ramp us up for mass production. Also,
we developed the internationally patented Power Twinbrush™.
The
Evolution Part Three: Power Twinbrush™
The natural
effectiveness of the Twinbrush™ is brought to new heights with
the design of the 
Power Twinbrush™. Dr. Porper's vision of creating the most effective
and easy to use toothbrush is made crystal clear. Here at twinbrush.com
we hope to reach an international audience so that we can relate our
own knowledge and understanding of the mouth. We hope the Twinbrush™
becomes as much a part of the the 21st Century as good oral hygiene.
Remember, your mouth is the gateway to your overall health and well
being.
